Using a combination of audits, keyword intelligence, content planning, on-page optimisation, backlink strategies, and SEO testing, we elevated search performance and established the brand as the go-to choice for businesses striving to evolve continuously.
Our client is a leading e-commerce vaping retailer, offering a wide range of devices and accessories. Despite strong product demand, their online visibility and engagement were falling behind competitors, limiting their ability to capture consistent organic traffic and revenue growth.
They partnered with us to fix technical barriers, expand keyword coverage, and improve site authority to unlock sustainable growth.
The client faced challenges typical of a competitive e-commerce vertical:
Resolved crawl errors, improved load times, and fixed indexing issues.
Identified high-value terms in the vaping niche and updated category & product pages.
Improved navigation and implemented structured data to boost visibility.
Secured authoritative backlinks to compete in a crowded marketplace.
From research to sustained rank, every move is mapped before you spend a dollar.
Audit & Benchmarking, Competitor Research, Keyword Map Creation
On-Page Content Updates, Technical SEO Fixes Rolled Out
Backlink Acquisition Campaign, SEO Testing Framework Launched
Performance tracking, iterative refinements.
The campaign compounded results:
Week-by-week tracking showed a steady upward climb in organic traffic and clicks, aligned with technical improvements and content updates. The +15.7% growth in clicks demonstrated the compounding effect of technical SEO, content optimisation, and authority-building efforts.
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