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B2B Accounting Firm SEO

By Parth Gajjar  Published On August 16, 2025

Boost organic visibility, drive high-intent traffic, and capture rankings for competitive service-related keywords.

Scaling SEO for a US-Based Accounting Company

Using a combination of audits, keyword intelligence, content planning, on-page optimisation, backlink strategies, and SEO testing, we elevated search performance and established the brand as the go-to choice for businesses striving to evolve continuously.

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Increase Clicks in Last 6 Months
0 %
Steady traffic growth achieved within 6 months
0 +
Improved positions for NetSuite accountant terms
0 +

About the Brand

Our client is a US-based accounting solutions provider offering services across ERP and eCommerce platforms. Despite their strong service portfolio, their digital visibility was limited, with technical SEO issues, weak keyword coverage, and content that wasn’t ranking for high-value queries.

The goal was clear — increase organic traffic and improve keyword rankings to generate consistent inbound opportunities.

The Hurdle

Before our engagement, the client faced multiple challenges:

  • Technical issues were hindering site indexing and crawlability
  • Content was not optimised for critical service-based keywords
  • Weak backlink profile made it difficult to compete in search
  • Site lacked schema markup and structured data for enhanced visibility

Our process

1

Audit & Competitor Research

Deep-dive into site health, benchmarked competitors, and visibility gaps.

2

Keyword Research & Content Plan

Targeted high-value terms including NetSuite accountant, Shopify NetSuite integration services, and NetSuite Shopify integration solutions.

3

Enhanced Site Architecture & Schema Markup

Improved internal linking and added structured data for better SERP presence.

4

Link-Building Campaigns

Built high-quality backlinks to strengthen domain authority.

Implementation Process

From research to sustained rank, every move is mapped before you spend a dollar.

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Discovery & Audit

Audit & Benchmarking, Competitor Research, Keyword Map Creation

Content

On-Page Content Updates, Technical SEO Fixes Rolled Out

Backlinks & Testing

Backlink Acquisition Campaign, SEO Testing Framework Launched

Ongoing

Performance tracking, iterative refinements.

What Success Looks Like

The campaign compounded results:

Keyword growth from 1,300 → 2,300 rankings

60% organic traffic uplift on optimised pages

Sustained visibility across organisational design and workforce planning queries

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