Using a combination of audits, keyword intelligence, content planning, on-page optimisation, backlink strategies, and SEO testing, we elevated search performance and established the brand as the go-to choice for businesses striving to evolve continuously.
BetDeluxe Tips is an Australian betting and sports platform providing insights, odds comparisons, and betting information to users. The market is highly saturated, dominated by established bookmakers and affiliate sites with strong SEO authority.
The client partnered with us to increase organic visibility, capture top rankings for competitive terms, and position themselves as a trusted resource for betting-related searches in Australia.
The brand faced several SEO challenges:
Fixed site-level issues affecting crawlability and indexing.
Focused on high-value, high-intent queries such as “best betting agency Australia” and “betting agencies Australia”.
Built landing pages and supporting content targeting betting agencies, betting tips, and niche sub-events (e.g., NBL tips, BBL tips).
Secured quality links to compete with top affiliates and betting platforms.
From research to sustained rank, every move is mapped before you spend a dollar.
Audit & Benchmarking, Competitor Research, Keyword Map Creation
On-Page Content Updates, Technical SEO Fixes Rolled Out
Backlink Acquisition Campaign, SEO Testing Framework Launched
Performance tracking, iterative refinements.
The campaign compounded results:
Week-by-week tracking showed a steady upward climb in organic traffic and clicks, aligned with technical improvements and content updates. The +15.7% growth in clicks demonstrated the compounding effect of technical SEO, content optimisation, and authority-building efforts.
© 2025 Search Digital Agency. All right reserved.
