Using policy-compliant ad copy, tight keyword and negative-keyword management, restructured campaigns, and clean conversion tracking, we launched compliant Google Ads and drove qualified leads for a nutritional supplement brand in a highly regulated category.
Our client is a health and wellness clinic offering personalised weight loss treatments, ketamine-assisted therapy, and other specialist healthcare services. They wanted to generate more qualified leads through Google Ads but faced strict advertising policies, repeated ad disapprovals, weak campaign performance, and unreliable conversion tracking. The goal was to build compliant, high-intent search campaigns that improved visibility, generated genuine enquiries, and reduced the cost per acquisition.
The brand faced several Google Ads challenges:
Handled Google's healthcare verification and rebuilt the account so ads could run without policy flags.
Rewrote ad copy and landing pages to pass compliance checks while staying compelling, and A/B tested for trust and conversions.
Built intent-based ad groups, switched from broad to phrase and exact match, and added negative keywords to cut wasted spend.
Fixed conversion tracking across Google Ads, Analytics, and Tag Manager, then scaled the best-performing campaigns.
From compliance to compounding leads, every move is mapped before you spend a dollar.
We reworked client's ads from top to bottom to meet Google’s standards around sensitive topics.
We discovered that client's conversion tracking setup was inconsistent, especially in Google Tag Manager.
We refined the copy to better match what their ideal customers were searching.
Performance tracking, iterative refinements.
The campaign compounded results:
Once the account was restructured around Google's healthcare and supplement advertising policies, campaigns moved from repeated disapprovals to consistent, stable delivery. With compliant ad copy, rebuilt conversion tracking, and tightened keyword targeting in place, the brand was able to reach in-market shoppers searching for weight management, energy, and wellness products - without the policy flags and wasted spend that had previously stalled performance.
