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Whitelabel B2B SaaS SEO

By Parth Gajjar  Published On August 1, 2025

How we helped an organisational design and workforce planning platform scale visibility and traffic with a full-funnel SEO strategy.

26% increase in organic clicks

for a Whitelabel B2B SaaS client

Using a combination of audits, keyword intelligence, content planning, on-page optimisation, backlink strategies, and SEO testing, we elevated search performance and established the brand as the go-to choice for businesses striving to evolve continuously.

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Sales growth in first three months
0 %
High-intent keywords ranked at Position #1
0 %
Doubled visibility in SEO Monitor
0 %

About the Brand

The client is an enterprise-grade organisational design and workforce planning platform, relied on by businesses worldwide to restructure, optimise talent strategies, and make workforce planning more data-driven. With strong offline credibility and a robust product offering, they were already well-positioned as a trusted solution provider.

Through our whitelabel SEO engagement, we helped the client scale their online presence, expand keyword coverage, and strengthen authority — ultimately positioning them as a thought leader in organisational design and workforce planning.

The Hurdle

The brand faced major SEO roadblocks that limited growth:

  • Limited keyword targeting & shallow content depth
  • Technical SEO issues slowing down performance
  • Weak backlink profile impacting authority
  • Lack of structured content testing to identify ranking levers
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Our process

1

Audit & Competitor Research

Deep-dive into site health, benchmarked competitors, and visibility gaps.

2

Keyword Research & Content Plan

Built a structured keyword map focused on high-intent and informational queries.

3

On-Page Optimisation

Refined existing content and improved page-level SEO signals.

4

Backlink Building

Acquired quality backlinks to strengthen authority and relevance.

Implementation Process

From research to sustained rank, every move is mapped before you spend a dollar.

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Discovery & Audit

Audit & Benchmarking, Competitor Research, Keyword Map Creation

Content

On-Page Content Updates, Technical SEO Fixes Rolled Out

Backlinks & Testing

Backlink Acquisition Campaign, SEO Testing Framework Launched

Ongoing

Ongoing Optimization, Scaling Keyword Coverage & Authority

What Success Looks Like

The campaign compounded results:

Keyword growth from 1,300 → 2,300 rankings

60% organic traffic uplift on optimised pages

Sustained visibility across organisational design and workforce planning queries

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B2B Accounting Firm SEO
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